Academy of Entrepreneurship Curriculum

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We hope that you will decide to join us! Below is a list of our current offerings. There are no membership fees or other expenses. Enrolling in the Academy is free and without obligation. Our mission is simply to support entrepreneurship and economic development.
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Business Planning Curriculum This curriculum, consisting of five modules, will teach you to judge the feasibility of a prospective venture and how to produce an actual business plan.
Start Up Issues Course Outline Module Home Page	This module consists of four training videos with three supporting pdf workbooks. The first video, Entrepreneurship Basics, discusses: entrepreneurship, why people go into Business, what skills are needed, and how you know the timing is right. The second video, Entrepreneurial Vision, discusses: where you get ideas, business planning, the concept of venture planning, the vision, market and market area, feasibility of the market area, and feasibility of the venture. The third video, Choosing a Location, discusses: your hometown as a location, what you look for in an area, where you find information, judging space needs, determining cost, special needs, and making the final choice. The fourth video, Building Your Team, discusses: recruiting, promoting from within, outside sources, evaluation of applicants, the interview, immigration reform and control, training, supervision, and compensation.	Tuition: Completely Free
Pricing Issues Course Outline Module Home Page	This module consists of three videos with three supporting pdf workbooks. The first video, Pricing, discusses: how one determines the price of goods and services, pricing above the market, pricing below the market, pricing at the market, price competition, price perception, business image and the role of pricing, pricing for corporate customers, and putting it all together in a pricing strategy. The second video, Costing, discusses: identifying what your costs are going to be, fixed vs. variable costs, predicting costs, the layout, equipment needs, leasehold improvements, the need for a specific location, salaries and wages, buying inventory, and putting all the costs together. The third video, The Competition, discusses: identifying your competitors, the types of competitors, identifying direct competitors, identifying indirect competitors, and developing and implementing a distinctive competency.	Tuition: Completely Free
Feasibility Course Outline Module Home Page	This module consists of two videos with two supporting pdf workbooks. The first video, Breakeven Analysis, discusses: identifying what it takes to break even in terms of sales volume, estimating fixed costs, estimating startup costs, estimating variable costs, calculating the breakeven point, determining whether there are other variable costs, working with a service firm, and other uses for breakeven analysis, and cost-volume-profit tools. The second video, Feasibility Analysis, discusses: determining whether a particular business is feasible, how we approach the issue, working when there is no market share data available, examining whether a particular business can be made to be feasible, investigating the situation when you're doing something no one has ever done, and considering whether to buy an existing business.	Tuition: Completely Free
Marketing Course Outline Module Home Page	This module consists of three videos with three supporting pdf workbooks. The first video, Human Motivation, discusses: who buys things, what people buy, when people buy, where people buy, how people buy, and why people buy the things they buy. We also examine the special motivational issues surrounding the commercial sale. The second video, Entrepreneurial Marketing, discusses: how you choose your product or service, determining whether people want what you might sell, identifying what you are really selling, what you have to do to sell, identifying the marketing strategy required to sell, and making the final decision about what you intend to sell. The third video, Promotion, discusses: advertising, advertising media, using an advertising agency, marketing techniques, sales, promotions, premiums, and determining how much you should spend.	Tuition: Completely Free
Market Penetration Course Outline Module Home Page	This module consists of three videos with three supporting pdf workbooks. The first video, Selling, discusses: marketing research, marketing surveys, the role of footwork, marketing strategy, push marketing, pull marketing, piggyback marketing, and combination strategies. The second video, Penetrating the Market, discusses: the issue of penetrating a new market, competitive advantage, indirect competitive advantage, and sustaining competitive advantage. The third video, Specific Strategies, discusses: linking human motivation, pricing strategies, marketing strategies, promotional strategies, and market penetration strategies, into an overall strategic positioning for the venture. We also examine the issue of unique products or services, which have not existed in the market before, and how a strategy can be evolved for such goods.	Tuition: Completely Free

Business Management Curriculum This curriculum, consisting of five modules, will teach you vital skills required to effectively launch a business venture and to manage it.
Forms of Business Course Outline Module Home Page	This module consists of five training videos with five supporting pdf workbooks. The first video, Forms of Business, discusses: the legal form of business, proprietorships, partnerships, limited partnerships, limited liability partnerships, corporations, and not-for-profit corporations. The second video, Limited Liability Companies, discusses: limited liability companies, corporate taxation, member-managed LLCs, manager-managed LLCs, corporate members, professional LLCs, and passive income and loss issues. The third video, Uses of an LLC, discusses: the LLC taxpayer entity and payroll taxes, legal liability limits, income tax treatment, passive losses, material participation, maintaining control, and using more than one form of business. The fourth video, S Corporations, discusses: the taxpayer entity and payroll taxes, creating and understanding the S Corporation, legal liability limits, determining a reasonable salary, fringe benefits and expense preference behavior, differences in company powers, and using multiple forms of business. The fifth video, Choosing the Best Form, focuses on the actual choice of the best form of business for a particular type of operation. We look at choosing the right business form, and the value of using two or more forms to support your venture. We also explore regulated professions, not-for-profit operations, and other types of operations.	Tuition: Completely Free
Franchising Course Outline Module Home Page	This module consists of two videos with two supporting pdf workbooks. The first video, Franchising, discusses: the question of what is a franchise, how much they cost, what you get, whether there really is a lower failure rate, whether franchising is right for you, whether a specific franchisor is right for you, disclosure requirements, and franchise evaluation questions. The second video, Franchisors, discusses: becoming a franchisor which can lead to very rapid growth, the franchisor, issues of control, the UFOC, franchising and growth, and we also examine the less well known alternatives to franchising: the Distributorship, and the Licensing Arrangement.	Tuition: Completely Free
Intellectual Property Course Outline Module Home Page	This module consists of two videos with two supporting pdf workbooks. The first video, Protecting Intellectual Property, discusses: intellectual property, copyrights, registering and enforcing copyrights, trade secrets, creating and protecting trade secrets, nondisclosure and noncompete Agreements, trademarks, and creating and protecting trademarks. The second video, Patents, discusses: types of patents, the probability that a patent will be approved, what can be patented, provisional patents, the impact of doubts about the potential for a patent, comparison of patents to trade secrets, applying for a patent, design patents, and the power of patent pending status.	Tuition: Completely Free
Tax Issues Course Outline Module Home Page	This module consists of two videos with two supporting pdf workbooks. The first video, Proprietorships, discusses: tax advisers, legal liability issues, becoming your own tax adviser, how to minimize taxes in a proprietorship, or partnership, leasing assets, depreciation and listed property, the section 179 election, passive losses, home office, mileage and car expenses, health insurance, and entertainment and travel expense. The second video, Corporate Taxes, discusses: the need for consistency in employee fringe benefits, C vs. S corporations, fringe benefits and how they work, discrimination, and travel and entertainment expense. We also examine when C corporations are superior to S corporations, and the reverse. Finally, we discuss why minimizing taxes means looking at all aspects.	Tuition: Completely Free
Special Topics Course Outline Module Home Page	This module consists of four training videos with three supporting pdf workbooks. The first video, E-Commerce, discusses: the impact of infrastructure, the Internet, technology issues, advertising issues, the impact of electronic funds transfer, online auctions, and web based stores compared to brick and mortar stores. The second video, Preventing Fraud, discusses identifying and preventing fraud, which we believe is the number one cause of venture failure. We examine the need for precautions, mechanical aids, financial and accounting aids, trend analysis, customer complaints, trends in sales, gross profit, inventory, payroll, and receivables, crafting an ethical environment, fraud deterrent practices, and the perception of detection. The third video, Problem Identification, is a step out of the box. Most programs try to teach problem solving; a technique in which an issue is well known, and one chooses the best alternative solution. Life does not work that way! In life, we must identify problems before they can be solved, and identification can be extremely challenging! We will examine problem identification, sensitivity to the environment, recognition of the potential for problems, creative problem solving, and anticipation of the unknown. The fourth video, Intrapreneurship, explores Intrapreneurship; entrepreneurship in large firms. How can it be inculcated and supported? We will examine intrapreneurship, organizational characteristics that encourage it, ten commandments for intrapreneurs, the practice of the art of intrapreneurship, innovation in large enterprises, driving factors in large enterprises, and crafting an environment to support creativity.	Tuition: Completely Free

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